My task was to design a logo and a brand name for a manufacturer of wooden toys. These toys have an Italian design and are manufactured using Italian technology. In Italy, the secrets of the production of wooden toys are inherited and are a family heirloom. Therefore, i proposed the name "Avito", which means «hereditary» in Italian. I found another consonant word in Italian "Aviatore" (aviator) and decided to combine these words into visual image.

The image of a retro plane and a plush toy pilot at the controls evokes childhood memories. Harmonious colors in delicate shades symbolize childhood, dreams, happiness. “All children fly in their dreams” - this slogan came already in the process of working on the logo and now it will help children realize their dreams with toys from "Avito".