I designed the logo for a new Shenzhen-based brand specializing in children’s products, toys, and construction sets. The brand is aimed primarily at the Asian and North American markets.

The visual identity is built around the image of a funny monkey face, inspired by the playful moments when children tease each other and make silly expressions. This idea reflects the brand’s joyful, mischievous, and energetic character.

To support this concept, I chose a palette of bright yet friendly colors that evoke the feeling of a carefree childhood. The rounded shapes and expressive logo composition were created to feel approachable, memorable, and full of personality.

The result is a playful and vibrant visual that communicates the brand’s spirit through a simple message: “Let’s play and fun.”

HOGO, Shenzhen, China