I created the visual identity for the Russian Business Community Council of China, a major Russian business association operating in China.
The logo is built around the letters RU, standing for Russian Union and also referencing the international abbreviation for Russia. I combined the letters with a circular form to express connection, partnership, and mutual support — the core values of the organization.
The circle became the main graphic element of the identity and was extended across different brand materials, including business cards, badges, and posters. This helped create a clear and consistent visual system across all touchpoints.
RBC, Shanghai, China