Syrups from the Russian taiga "Treasures of the Taiga"
"Kosminskiy Gostinets" is a Russian trade mark representing a rich variety of monastery products: tea, jam and syrups from pine and cedar cones. The company's products are the rethinking of old recipes, the creation of a new quality standard and a harmonious addition to healthy diet. The production is located in an ecologically clean region of the Middle Urals.
I faced with the task of developing a logo, name, legend, label design and promotional materials to launch sales of syrups in China.
Developing the name, we took into account the peculiarities of the Chinese language and created the most appropriate name within the selected category segment. This is how the trademark "Treasures of the Taiga" or "泰佳之宝" appeared. In order to form the best visual image for native speakers, we replaced the second hieroglyph "加" in the word "taiga" with "佳", which is absolutely similar in sound, but carries a more favorable semantic load - "beautiful".
In the context of the resulting name, with client team we developed a brand legend, combining the history of its origin and description of the benefits of the product that the company offers to consumers.
The next step was the logo design and creation of product packaging. China has a high life expectancy and values products that provide health benefits on par with Chinese traditional medicine. Therefore, for the concept of the label image, we combined Russian and Chinese motifs in our modern interpretation. We came up with original visual elements to connect with the history of the creation of syrups and a visual message to the buyer that the product. To visually distinguish the flavors of syrups, we have introduced a color code.
The project was carried out with the support of the Russian Export Center.
I faced with the task of developing a logo, name, legend, label design and promotional materials to launch sales of syrups in China.
Developing the name, we took into account the peculiarities of the Chinese language and created the most appropriate name within the selected category segment. This is how the trademark "Treasures of the Taiga" or "泰佳之宝" appeared. In order to form the best visual image for native speakers, we replaced the second hieroglyph "加" in the word "taiga" with "佳", which is absolutely similar in sound, but carries a more favorable semantic load - "beautiful".
In the context of the resulting name, with client team we developed a brand legend, combining the history of its origin and description of the benefits of the product that the company offers to consumers.
The next step was the logo design and creation of product packaging. China has a high life expectancy and values products that provide health benefits on par with Chinese traditional medicine. Therefore, for the concept of the label image, we combined Russian and Chinese motifs in our modern interpretation. We came up with original visual elements to connect with the history of the creation of syrups and a visual message to the buyer that the product. To visually distinguish the flavors of syrups, we have introduced a color code.
The project was carried out with the support of the Russian Export Center.
Syrups from the Russian taiga "Treasures of the Taiga"
"Kosminskiy Gostinets" is a Russian trade mark representing a rich variety of monastery products: tea, jam and syrups from pine and cedar cones. The company's products are the rethinking of old recipes, the creation of a new quality standard and a harmonious addition to healthy diet. The production is located in an ecologically clean region of the Middle Urals.
I faced with the task of developing a logo, name, legend, label design and promotional materials to launch sales of syrups in China.
Developing the name, we took into account the peculiarities of the Chinese language and created the most appropriate name within the selected category segment. This is how the trademark "Treasures of the Taiga" or "泰佳之宝" appeared. In order to form the best visual image for native speakers, we replaced the second hieroglyph "加" in the word "taiga" with "佳", which is absolutely similar in sound, but carries a more favorable semantic load - "beautiful".
In the context of the resulting name, with client team we developed a brand legend, combining the history of its origin and description of the benefits of the product that the company offers to consumers.
The next step was the logo design and creation of product packaging. China has a high life expectancy and values products that provide health benefits on par with Chinese traditional medicine. Therefore, for the concept of the label image, we combined Russian and Chinese motifs in our modern interpretation. We came up with original visual elements to connect with the history of the creation of syrups and a visual message to the buyer that the product. To visually distinguish the flavors of syrups, we have introduced a color code.
The project was carried out with the support of the Russian Export Center.
I faced with the task of developing a logo, name, legend, label design and promotional materials to launch sales of syrups in China.
Developing the name, we took into account the peculiarities of the Chinese language and created the most appropriate name within the selected category segment. This is how the trademark "Treasures of the Taiga" or "泰佳之宝" appeared. In order to form the best visual image for native speakers, we replaced the second hieroglyph "加" in the word "taiga" with "佳", which is absolutely similar in sound, but carries a more favorable semantic load - "beautiful".
In the context of the resulting name, with client team we developed a brand legend, combining the history of its origin and description of the benefits of the product that the company offers to consumers.
The next step was the logo design and creation of product packaging. China has a high life expectancy and values products that provide health benefits on par with Chinese traditional medicine. Therefore, for the concept of the label image, we combined Russian and Chinese motifs in our modern interpretation. We came up with original visual elements to connect with the history of the creation of syrups and a visual message to the buyer that the product. To visually distinguish the flavors of syrups, we have introduced a color code.
The project was carried out with the support of the Russian Export Center.
