For Tuevv, a food manufacturer operating in the UAE and Russia, I developed a new packaging design for a line of baking mixes created for the Chinese market.

The range includes three products: cake, bread, and pancake mixes. To make home baking easier and more intuitive, each package features detailed illustrated instructions that guide the customer through the preparation process.

The packaging design is built around background patterns that visually reflect each product type, along with a key visual anchor — a label featuring the logo, product image, and essential information. Soft colors combined with a kraft-paper aesthetic create a sense of warmth and homely comfort, while emphasizing the brand’s friendly and approachable character.