Board games packaging for "Big Wolf" brand
Under the trademark "Big Wolf", a company from Beijing creates and manufactures educational toys and board games that contribute to the intellectual development of children. In connection with entering the European and American markets and launching sales on the Amazon platform, the company needed a original logo, corporate identity, and packaging design.
I and a "Big Wolf" team analyzed and identified the main advantages of the brand over similar brands and identified the basic principles of brand development. Based on the research, we described the mission of the brand and created a legend in the form of a fairy tale about the Wolf. After that, we team focused on the visual part of the brand.
I created an eye-catching logo featuring a scientist wolf that kids and adults love alike, as well as graphic elements for branded media and packaging. For the effective use of all corporate identity elements, i compiled a handy guidebook with examples of the use of all elements and media layout rules.