Adventure Book for "Lucy & Leo"
"Lucy&Leo" toys is a Russian brand of educational toys. The products of this brand are successfully sold all over the world. In 2020, in connection with entering the Chinese market, the company turned to me with a new interesting project.
To increase the attractiveness of the brand and increase sales, i got a task creating heroes to promote the brand and a series of educational books based on the book heroes. We came up with two main characters for the Lucy&Leo brand, based on this idea together with educational specialist we wrote an educational book and made a cute illustrations.
Lucy is an active and inquisitive girl, and Leo is her friend, who is distinguished by the fact that he constantly comes up with different ideas for adventures. They travel the world in a red hot air balloon and learn a lot about the environment. Are you ready to go on an adventure with Lucy and Leo? If yes, then you will meet new friends, visit countries on different continents, get acquainted with culture, geography, animals living there, find out why a little kangaroo can not be a football player, come up with new names for new friends and interesting places on our planet.