Logo design and visual identity for household appliances "Pure Ultra"
Pure Ultra is a manufacturer of household appliances and batteries from China. As part of the project for the company's entry into the market of North America, at the first stage i developed the logo, corporate identity and its key components - basic graphic elements, the main brand colors and a pattern. The logo is built on pure geometric shapes, elements of the initial letters in the Pure+Ultra company name - "P" and "U". To make everything look harmonious, i made the font of the logo based on the graphics of the sign. The logo looks great on any technique, printed matter and packaging.
At the second stage, based on the created graphic elements of the corporate identity, i developed an informative packaging. With the help of infographics, packaging provided all the information about the product for the buyer.
As a final step, i developed instruction templates and advertising posters. All elements of the corporate identity were designed into a single manual in English and Chinese.
At the second stage, based on the created graphic elements of the corporate identity, i developed an informative packaging. With the help of infographics, packaging provided all the information about the product for the buyer.
As a final step, i developed instruction templates and advertising posters. All elements of the corporate identity were designed into a single manual in English and Chinese.
Logo design and visual identity for household appliances "Pure Ultra"
Pure Ultra is a manufacturer of household appliances and batteries from China. As part of the project for the company's entry into the market of North America, at the first stage i developed the logo, corporate identity and its key components - basic graphic elements, the main brand colors and a pattern. The logo is built on pure geometric shapes, elements of the initial letters in the Pure+Ultra company name - "P" and "U". To make everything look harmonious, i made the font of the logo based on the graphics of the sign. The logo looks great on any technique, printed matter and packaging.
At the second stage, based on the created graphic elements of the corporate identity, i developed an informative packaging. With the help of infographics, packaging provided all the information about the product for the buyer.
As a final step, i developed instruction templates and advertising posters. All elements of the corporate identity were designed into a single manual in English and Chinese.
At the second stage, based on the created graphic elements of the corporate identity, i developed an informative packaging. With the help of infographics, packaging provided all the information about the product for the buyer.
As a final step, i developed instruction templates and advertising posters. All elements of the corporate identity were designed into a single manual in English and Chinese.
