Developed the logo and corporate identity for Pure Ultra, a Chinese manufacturer of electronic devices and batteries, as part of the brand’s entry into the North American and EU markets.

The first stage of the project focused on creating the core brand system, including the logo, key graphic elements, color palette, and patterns. The logo was built from pure geometric shapes based on the initials “P” and “U” from the company name. To create a cohesive identity, I also designed the logotype lettering to match the geometry of the symbol. The result is a clean and versatile mark that works effectively across products, printed materials, and packaging.

In the second stage, I designed an informative packaging system based on the visual identity. Using infographics and a clear content structure, the packaging and instruction templates were created to communicate product features and key information in a simple and accessible way.
As a final step, I compiled all identity elements into a unified brand guideline in both English and Chinese.

Shenzhen Pureultra Technology, China
https://pureultras.com